#Boohoo runway show series

Her name is often in headlines or trending on Twitter for her extravagant, outlandish habits and their negative environmental impacts.Ī recent report released by the Los Angeles Times detailed the excessive water usage amid California’s ongoing drought with Kardashian Barker being one of the worst offenders among several other celebrities. But do we need an introduction? Whether you’re a part of her 196 million followers or not you already know her. In episode one we’re introduced to the eldest Kardashian who stands at the forefront as the company’s sustainability ambassador. From inception to production to its online debut Boohoo and Kardashian have seemingly put together a cohesive line.īut that couldn’t be further from the truth.

#Boohoo runway show series

In addition to the line, viewers are encouraged to learn more by watching the four-part series detailing the entire project. Boohoo co-founder Carol Kane stated, “When we spoke to the experts from across the industry, everyone said education was the key, and we could all see this was quite a unique opportunity to speak directly to millions of people across the globe and deliver something we don’t believe has been done before.”įollowing Kane’s sentiment the brand is attempting to deliver. The reality TV star was eager to craft a collection with sustainability at the forefront it presented an opportunity to discuss the ways in which fast fashion negatively affects the planet and what measures could be done to change the narrative.

The UK-based brand, privy to partnerships with influencers and past Love Island contestants, has unveiled its latest endeavor: a sustainability collection with Kourtney Kardashian Barker.īoohoo and Kardashian Barker spoke to Womens’ Wear Daily for an exclusive. Kourtney Kardashian Barker’s NYFW runway debutĪs of late, the fast-fashion retailer Boohoo has made quite a storm amongst the masses.